Keyword research for e-commerce Google Ads
Keyword research for a shop has three jobs: find the terms that sell, block the terms that waste money, and decide which terms deserve their own Search ad group. Repeat it every month.
What's inside
- Process
- New account or small budget
- Other sources
- Cadence for a new campaign
- Keyword-less targeting
- Is it demand, or is it you?
- Weekly check (15 minutes)
Want this done for you?
Monthly Watch
The Monthly Watch (€490 a month) checks every campaign each morning against its own normal day and runs one test a month on rules written before launch. adsaru.com
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